Previous Lecture Complete and continue  

  An Introduction to Auto-Responders

The simple solution that makes your sales funnel work!


If you've reached the point of exhaustion trying to keep up with answering the mountain of emails that threatens to bury you alive every single day, you're ready to learn about autoresponders: the simple solution that makes your sales funnel work!

The bad news is that people expect prompt replies to their email inquiries. However, unless you can figure out how to work continual 24-hour shifts, or hire enough people to constantly monitor incoming emails (while they're eating up your revenue), you have a problem. The good news is an autoresponder is an inexpensive method of quickly responding to emails. What these programs do is automatically respond to incoming emails as soon as they are received.

Emails are essential to your business for many different reasons. Most importantly, these invisible email voices give you their feedback about your website - for free! However, if you spend all your working hours answering these emails, how are you supposed to run your business? The answer is simple: use autoresponders. Autoresponders are programs that automatically respond to your emails without you so much as having to click on your mouse.

There are several good reasons why you need an autoresponder besides just answering your email. For example, autoresponders can be used if you need a way to send information about your services or products, price lists, or if there are repeated questions asked across large numbers of emails. Maybe you want to offer your site visitors a special bonus of some kind, such as advice or relevant articles. All of this can be handled by an autoresponder. Additionally, you can advertise your business and then build stable relationships with your customers by using autoresponders.

Autoresponder programs vary from software that runs with your email program to a specialized script that runs on your web hosting company's server. This kind of script may use a web page form or operate with your email account. This kind of script is programmed to send out a standardized message whenever an email is received. The message is sent to a particular script or email address.

Some autoresponders can do more than merely send out standardized messages. They can send out an unlimited number of follow-up messages sent at a predetermined interval of time. For example, you can set your autoresponder to send out a new message every day for as long a period as you desire.

To personalize your autoresponder messages, you can attach a signature. Signatures, in this case, are much like business cards. You can include your name, company, all your contact numbers and addresses, and a brief message.

It's a good idea to attach a signature to every email that is sent out. This works as a repeated reminder of your business identity every time a customer sees it. It's also mandatory in many countries and part of international spam compliance laws. It's also just a smart move because the more they look at your signature, the more likely your company will spring to mind when your particular service or product is needed.

Keep the length of your signature between four to six lines of text, with no more than 70 characters in a single line. Make sure that your email program does not cut off your text! The content should include your name, your company name, your email address, fax number, and any other contact details, such as 800 numbers. Lastly, always add a short personal message about your company. It should be a subtle sell of your services or your products, and possibly your company's reliability and longevity.

Another specific use of autoresponders is to create courses that you can then offer your site visitors for free. You must choose a topic in which you are an expert and that precisely targets your potential customers.

Once you have carefully chosen your subject, divide it into several different sub-topics. Then offer your site visitor a free 10 or 15-day course, each day offering a different sub-topic. The first topic should always be a welcome message to your site visitor and an explanation about what is to follow. Your description should be enticing, getting the point across that you are offering free, quality information that your target audience will find of great value.

Autoresponders as part of a sales funnel are a useful and powerful marketing tool, allowing you to make contact with thousands of potential customers ... and follow-up with them automatically.

###