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MEETUPOLOGY: Lead Generation & Local Marketing Using Meetup
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Course Breakdown ... Who, What, When, Where, Why and How (5:13)
What is the SFN formula? (9:55)
The benefits of launching a network using the SFN formula
CASE STUDY: Fall Tradeshow - Mayor and others share feedback on SFN Formula (2:01)
Your FREE copy of my best-selling MEETUPOLOGY book
MEETUPOLOGY (tm) Articles
42 Easy Networking Tips
This simple trick turns 100 leads into 25,000!
The philosophy behind the SFN formula
A Simple Formula For Networking Success
Why choose a network built around the SFN formula?
Other benefits of building a networking using the SFN formula
The equipment you will need to run your event (7:41)
Using Meetup To Run Your Network
The main SFN design schema
Tips for running a Meetup
Sending and Managing Emails With Meetup (12:51)
Scheduling an Event Using Meetup (Tips & Tricks) (11:49)
The importance of photos and tagging members after an event (4:33)
The basic group settings in Meetup (7:41)
Managing Your Stats, Polls and Promotions in Meetup (6:08)
The importance of setting TOPICS and the 72HR "deadline" (3:49)
Managing Content Visibility and Venues (2:11)
How to edit the appearance of your Meetup (5:30)
Managing Member Roles, Features and Sponsors (4:50)
Why you should NOT use Pages and the Discussion boards. (7:34)
Managing your Meetup member settings (4:56)
Best Practices For Running Your Networking Group
How to handle the event intermission presentation
Your networking group is not a democracy
Changing the rules of "dress code" and why you might do it (5:25)
The Importance of a fixed schedule
Your Pre-Event Checklist
The morning after your first event
Your Post-Event Checklist
Building Your Email Lists
How to handle requests for freebies (4:28)
How to make money with your network
The SFN 50/50 Draw
Branding considerations for your networking group (7:05)
The monthly marketing plan
How to write a post-event blog or email
Finding your voice and the importance of authenticity (7:03)
Your networking group is not a PSA service!
Events and Venues
How to choose the right venue for your event
How to pitch a venue on letting you use their space for free (8:09)
How to run your network event
Event management of the registration process (7:24)
How to run the "door prize giveaway"
CASE STUDY: What a typical monthly event looks like. (0:28)
CASE STUDY: What you can achieve when things get really big (The Tradeshow) (6:51)
BONUS MATERIALS: Memes, Email Swipes & Social Media Updates
Networking memes for use in your marketing
How to use the email swipes (2:19)
Sample Social Media Updates
42 Easy Networking Tips
Arrive early ... figure out the entry and exits, locate the "best spot" to scope the room.
Introduce yourself to the event host and venue staff - thank them. Event production is hard work!
When meeting people, ask "How would I know if I met a perfect lead for you? What would I look for? Etc ..."
Ask questions. Discover what they want, what they need. Avoid the "Spanish Inquisition" approach though :)
Know WHY you are at this networking event. Seriously ... why are you there?
Be bright, be brief, be bold. No one likes a 'Debbie-Downer'
Have a firm handshake. Avoid holding your cold drink in the same hand ... wet handshakes = no no.
If you touch or hug someone ... "Don't Take." If in doubt ... DON'T DO IT.
Be open to the possibility that something great will happen & that nothing great will happen!
Before you attend the event, review the attendee list to see who you'd like to connect with.
Less is more. Better to make one or two good connections than 20 weak and forgettable ones ...
Body language tip > Avoid fidgeting, touching your face. You look "shady" if you do this.
Body language tip > Watch the head tilt, and don't lean in too much. The head tilt is "compliant"
Carry a pen and maybe a small notebook to jot notes - you'll look cool and professional making notes
Carry twice as many cards as many as you think you'll need. One for your new contact, and one for them to share.
Don't be a "me too" toady. Too much "me too" is creepy and disingenuous. People like similar people, but don't overdo it.
Don't be argumentative. If you don't agree - let it go. Move on. Be diplomatic.
Don't be late. In fact arrive a few minutes early. Remember you can meet the host, scope the venue and find the loo!
Don't be seen standing still. Don't be that person. Movement in moderation is good. Manic movement ... not so much.
Don't get drunk if alcohol is being served. Think: SMARTPHONE / PICTURE / AWKWARD 4EVER!
Don't gossip. What goes around comes around and people are funny about tattle-tales. It's bad mojo anyway.
Don't interrupt people or hi-jack the conversation. Be polite, pause and wait for your moment.
Don't judge people. You don't know them or their circumstances at that moment. We all have off days. Be kind.
Don't make inappropriate compliments or comments about a person's looks, dress or body.
Don't put sticky name labels on leather, silk or fragile clothing - the good labels stick ... and can leave a mark.
Don't scowl and or squint. Remember your glasses if you need them. Open eyes are welcoming.
Don't shove someone's card in your pocket when they hand it to you. Hold it, refer to it. It's great when you need to recall their name.
Don't stare at people. It's aggressive ... or suggestive. You choose.
Don't stay with your friends if you arrived with them. It's called NETWORKING so go and network.
Don't take NO personally. You never really know why it's a no. It's all about context.
Don't talk about RELIGION, SEX or POLITICS (Unless that's what the event is about!)
Don't try and close people at the event. It's called networking not selling. Don't be that guy/gal.
Don't use the networking event to pickup women/men. I could tell you some stories ...
Don't wear strong perfume or cologne. Some people are allergic and moreover, smell is personal. Why risk it?
Don't work the room - no one likes being "worked"
Don't write too much on your name tag - I prefer first name only :-) It makes me mysterious and stops people filtering me out.
Ensure you have fresh breath. Keep breath freshener handy. Tic Tacs help. I like the little blue plastic strips too.
Eye-contact is good ... when you first meet someone, hold the gaze for an extra second or two. Long enough to seem confident.
Make your business cards EASY TO READ. Avoid tiny print and cutesy designs. Impart your message clearly.
Never refuse a business card when offered. Seriously ... I saw someone do this once. It's RUDE!
Make the person feel better about meeting you than not. Hey, why not add a little sunshine to someone's day?
Follow up after the event. Send a thank you. Email is fine. Handwritten notes = ROCKSTAR!